The State of Digital Marketing and Leasing in 2021

4key insights

The shift to digital marketing and leasing has been a long time coming for commercial real estate. With every other area of their lives made easier with technology, tenant expectations have shifted. They now demand that digital content, particularly video, be a part of the leasing and touring process.

That said, the last year has only underscored and accelerated the need for this virtual experience as landlords, brokers, and tenants were told to stay home and socially distance. In order to get your availabilities seen, they needed to be online. And now that digital tactics and experiences are here, there’s no going back. Brokers and tenants have seen the leasing and touring process made easier with technology and will continue to expect it long after COVID-19. With that, here are our top insights into the state of digital marketing and leasing in 2021.

Nearly 60% of landlords say that for tenants, virtual space tours have become a necessity or requirement before they commit to an in-person tour

Nearly 60% of landlords say that for tenants

The biggest 2021 marketing investments:

Virtual tour technology

Virtual tour
technology

Digital marketing technology

Digital marketing
technology

Digital photography and video content

Digital photography
and video content

The most important types of marketing content to attract and engage tenant rep brokers and potential tenants in 2021:

Virtual tour technology

Virtual tour
technology

Digital photography and video content

Digital photography
and video content

Accurate floor plans

Accurate floor
plans

73%

of landlords agree that digital marketing tactics have become necessary to market available space post-COVID

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The 2021 VTS Global Office Landlord Report features independently-sourced insights into the strategies landlords are using to navigate COVID-19 and beyond.

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