The State of Digital Marketing and Leasing in 2021
The shift to digital marketing and leasing has been a long time coming for commercial real estate. With every other area of their lives made easier with technology, tenant expectations have shifted. They now demand that digital content, particularly video, be a part of the leasing and touring process.
That said, the last year has only underscored and accelerated the need for this virtual experience as landlords, brokers, and tenants were told to stay home and socially distance. In order to get your availabilities seen, they needed to be online. And now that digital tactics and experiences are here, there’s no going back. Brokers and tenants have seen the leasing and touring process made easier with technology and will continue to expect it long after COVID-19. With that, here are our top insights into the state of digital marketing and leasing in 2021.
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