The Strategic Business Priorities for Commercial Real Estate Executives in 2021

4key insights

As the industry continues to adapt to the massive disruption caused by COVID-19, it’s not surprising that landlords are focused on maintaining tenancy and mitigating the financial fallout caused by rent relief, deferrals, and defaults going into 2021.

At the same time, the need for technology became even more critical to keeping employees connected and productive, and understanding the impacts of COVID-19. Almost overnight, technology went from a “nice to have” to a “must have.” With that, here are our top insights into commercial real estate executives’ strategic business priorities in 2021.

Top landlord priorities for 2021:


Maintaining/renewing their tenants across their assets

Mitigating the financial impact of COVID-19

Mitigating the financial impact of COVID-19 (e.g. negotiating workouts and loans, managing tenant defaults)


77% of landlords agree that technology is critical for landlords to manage their businesses in the wake of COVID-19

Biggest expected tech investments for 2021:

Data & analytics

Data & analytics software


Asset management software

Tenant experience and property management software

Tenant experience and property management software

The top skills needed for new hires in 2021:

Leasing managers


Analytics/Data and research

and research

Asset managers


Want more insights like these?

The 2021 VTS Global Office Landlord Report features independently-sourced insights into the strategies landlords are using to navigate COVID-19 and beyond.

Download the full report now

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