Introducing VTS Activate: A Tenant Experience Solution For the New Workplace
As hundreds of CRE professionals gathered at Centre 415 in the heart of New York City, our CEO, Nick Romito, took to the stage with a pivotal announcement.
In the midst of economic ebbs and flows, the commercial real estate industry has undergone dramatic change. Accelerate 2023, our flagship conference, presented an opportune time to not only gather and network but also to discuss the state of the market and hear how leading CRE executives are responding to these shifts.
The takeaway? “With every crisis comes opportunity,” Nick said during his keynote. And opportunity, he noted, invites you to forge a new path.
VTS Activate — our new tenant experience solution built for the expanded workplace — is the platform you need to create winning opportunities as you navigate the future of real estate.
The new and expanded workplace
Work-from-home levels peaked early in the pandemic and show no signs of slowing, according to our latest VODI report.
Without question, work from home is here to stay. But here’s the thing: work has expanded beyond the home office. People work in their office suites, during their commute, and even at their favorite local cafés. Nick put it bluntly: “Tenants are facing an identity crisis.”
With work happening everywhere, the workplace is more disconnected than ever. Understanding what tenants want from work is a critical piece of the puzzle, yet owners and operators lack the critical tenant insights they need.
These are key problems owners face today. And here at VTS, it’s our job to be obsessed with these problems in order to create the right solution. And that’s exactly what we did.
Since the acquisition of Rise and Lane in 2021, our teams have been hard at work bringing them together. And with all the challenges owners and operators need to overcome today, we couldn’t be more thrilled to introduce you to the outcome of our investment and hard work.
“As Wayne Gretsky once said, ‘I skate to where the puck is going to be, not where it has been,’” Nick said during his keynote. This sentiment powers the “why” behind VTS Activate. It’s our one-of-a-kind tenant experience built to power the future workplace.
How VTS Activate enables the future of work
VTS Activate was created from a desire to connect your tenants across every space across your portfolio. With Activate, you create a connected workplace ecosystem and provide your tenants with the personalized, flexible experience they crave, wherever they work.
VTS Activate is your command center. By centralizing and consolidating everything in one app, you create better experiences (branded by you) and gain the tools you need to foster better tenant-talent relationships. By deepening your connection with your tenants, you unlock critical insights allowing you to proactively respond to their changing demands. This is mission-critical, as tenant retention has never been more important in this day and age.
VTS Activate is not merely an update. It’s a new solution designed to activate your entire portfolio and offer your tenants the best of all your buildings. Tenants leasing 5k sq ft in a single building already expect to get access to experiences, services, and spaces outside of their suite – take it even further by putting your entire portfolio’s amenities, events, conference spaces, and more at their fingertips.
At a glance, VTS Activate offers:
Unparalleled access: Deliver a secure, modern tenant experience from street to suite – and across your portfolio.
Operations management: Manage your spaces, offerings, and a seamless, safe end-to-end experience in your building and beyond.
Tenant engagement: Showcase the power of your brand and keep tenants connected with news, content, events, perks, and more.
Branded experiences: Partner with tenants and offer them a solution uniquely branded to them, powered by you.
Learn more about VTS Activate and all it can do for you.