VTS Launches VTS Market & Marketplace Enabling Remote Leasing for the First Time
The commercial real estate industry has changed profoundly over the last several months, with many of us working remotely or combining remote work with time in the office. To stay competitive in this new world, landlords and their leasing teams need a digital marketing platform that transcends the limitations of working from home, and tenant rep brokers need online content that gets their clients excited and kickstarts the leasing process.
In response to this need, I’m excited to share the launch of VTS Market and Marketplace, the industry’s first integrated, online marketing platform that enables landlords and their teams to market and lease their available spaces remotely for the very first time. This is particularly momentous for me and my Co-Founder and our Chief Strategy Officer Ryan Masiello as we’ve dreamed of launching this offering since the early days of VTS.
But we didn’t want to bring the dream to life until we could do it right. And now that our VTS platform manages more than 12 billion square feet of assets, including 60% of national Class A office space and 65% of the Manhattan office market, our network of data has reached a critical mass that has made this dream a reality.
And the world’s leading landlords, including Tishman Speyer, Brookfield Properties, Empire State Realty Trust, Hines, Oxford Properties Group, and RXR have chosen VTS Market as their system of record for digital leasing and marketing. With these landlords already on board, VTS Market is the fastest growing product in Proptech history and their support means the world to our team.
“The move to a modern, online marketing and leasing platform has been a long time coming, and COVID-19 has underscored and accelerated the industry’s need for one,” said Ben Brown, Managing Partner, Brookfield Property Group. “VTS Market provides that platform, enabling the real estate community to find and qualify spaces remotely.”
With VTS Market, landlords finally have a fully digital, data-driven way to market and lease their spaces online — all from within the VTS platform they use to manage their leasing and asset management activities today. In one click, agency leasing teams can review, approve, and publish spaces online to the VTS Marketplace — a listings site exclusively for tenant reps to view, tour, and share virtual listing content for free. Additionally, landlords can easily publish spaces to their own websites and email listings to their network of tenant reps, directly from VTS.
VTS Market provides landlords with the industry’s most comprehensive and effective marketing content, including virtual tours, photos, 3D space renderings, refurbished floor plans, and 250+ verified data points for each space — all produced by the VTS team — ensuring tenant reps and tenants are viewing a single, highly-engaging source of truth.
“The brokerage community has been craving a new channel to consume information and digital content on the market and spaces for a long time. Our clients expect a modern experience that helps keep our process moving in this new digital world. VTS Market is that platform,” said Peter Riguardi, Chairman and President, New York Tri-State Region, JLL.
As I said before, in this new remote world, landlords and brokers need a digital platform featuring best-in-class digital content that’s integrated with existing workflows, provides powerful analytics, and excites tenant rep brokers. VTS Market is the integrated, modern marketing platform that answers this need and we’re overwhelmed by the positive response from the industry so far. Join us to digitize your portfolio today.
VTS Market and VTS Marketplace are now available in the U.S. and Canada. For more information and to request a demo, visit VTS.com.