This summer, VTS is introducing groundbreaking innovations in commercial real estate technology. Our extensive investment in machine learning and data analytics has culminated in the VTS Demand Model, now powering the new capabilities of VTS 4.
We’re excited to share these product updates that provide owners and brokers with unique, real-time insights to predict demand and prospect aggressively. With VTS 4, you can:
- Generate quality leads more effectively.
- Gain a granular understanding of market demand trends.
- Execute superior leasing strategies for your assets.
1. Prospect Aggressively in a Digital-First Market
Post-COVID, tenant search behavior has shifted drastically. Tours per office requirement are down 53%, as tenants now shortlist spaces online before ever visiting in person.
VTS 4 simplifies digital discoverability for tenant reps, brokers, and marketing teams:
- SEO-Optimized Building Websites: Rank higher on search engines to ensure your assets are seen first.
- Leasing Availability API: Automatically syncs listings across all digital channels, ensuring potential tenants always see accurate, real-time data.
- Next-Gen Leasing Activity Report: Identify companies engaging with your digital content 90-120 days before they book an in-person tour. This allows your team to tailor follow-up strategies and increase deal success.
2. Granular Insights into Asset and Market Trends
VTS 4 provides a comprehensive view of leasing activity by integrating data from VTS Lease and VTS Market.
Enhanced Business Analytics
Our improved analytics dashboards make it easier to turn raw data into actionable insights. Navigate critical information to assess risk and spot opportunities across your entire portfolio, including:
- Portfolio Performance & Lease Roll: Track upcoming expirations.
- Dead Deal Analysis: Understand exactly why deals fall through.
- Budget vs. Actuals: Monitor financial performance in real-time.
- Touring Activity: Measure conversion rates at both the asset and portfolio levels.
3. Faster Decisions with Predictive, Forward-Looking Data
Harness the power of predictive data to stay 6–9 months ahead of traditional market metrics.
Market Timing: Use forward-looking deal economics and real-time active demand to precisely time refinancing, investments, and divestments.
VTS Data Digest Email: Real-time market insights delivered straight to your inbox so you can act with conviction.
Expanded Market Access: We are doubling our predictive demand data coverage to 30+ markets by the end of the year, including new hubs like Austin and Atlanta.
Stay Ahead with VTS 4
VTS 4 gives you the power to prospect aggressively, reduce downtime, and invest with conviction. These updates provide insights into tenant behavior and market dynamics that were previously out of reach.
VTS 4: Frequently Asked Questions
1. How does the VTS Demand Model differ from traditional market reporting?
Traditional commercial real estate metrics are often "lagging," meaning they report on what happened in the past (e.g., net absorption or executed leases from the previous quarter). The VTS Demand Model uses real-time data from the VTS platform—such as digital interactions and tour requirements—to provide "leading" indicators. This allows owners to predict market fluctuations and leasing trends 6–9 months ahead of traditional reports.
2. What is "aggressive prospecting," and how does VTS 4 facilitate it?
Aggressive prospecting refers to identifying and engaging potential tenants long before they officially enter the market or begin physical tours. VTS 4 facilitates this through the Next Gen Leasing Activity Report, which deanonymizes digital engagement. It alerts leasing teams to companies viewing their building websites or digital brochures 90–120 days before those companies schedule a tour, giving brokers a massive head start on outreach and relationship building.
3. Will the new predictive data be available for my specific market?
VTS is aggressively expanding its data footprint. While currently available in major hubs like New York, London, and Chicago, VTS is doubling its predictive demand coverage to 30+ markets by the end of the year. This expansion includes high-growth markets like Austin and Atlanta, providing owners in those regions with forward-looking deal economics and real-time active demand data for the first time.
Ready to transform how you develop your asset strategy? Join us in the future of commercial real estate management.
