Merritt Properties Uses VTS to Increase Efficiency and Develop Stronger Tenant Relationships

Centralizing data and communication onto one platform has changed the way the company leverages data and insights.

Client
Property Type
Industrial, Office, Retail
Portfolio size
16.7M RSF
Regions
Baltimore & Washington D.C.
VTS Software
Landlord Standard

Merritt Properties is already known for having strong relationships with its tenants. But VTS has allowed them to strengthen those bond even further in a more scalable and efficient way.

The challenge:

Jean Farnsworth, a market research analyst at Merritt Properties, is a self-proclaimed lover of Excel. “I’m probably part of the 1% of the population that enjoys spreadsheets,” she said.

And that’s what makes Jean so good at her job. She is focused on “consolidating data and reporting on Merritt’s leasing activity and occupancy.” Most of the insights that the company needs to make leasing decisions come from her desk.

But, compiling those spreadsheets and reports was often a challenge for Jean. “We have 12 leasing agents across two offices. There are just so many mediums of data,” she said. “It was a mixed bag of sources: phone calls, post-its, spreadsheets, Google docs, smoke signals, you name it. There was so much activity and standardizing the data medium was tough.”  

While the reports came together every week, Jean was worried that she “couldn’t really trust the data because when the sources are in so many different places, it’s hard to be sure you’re catching it all in the reports.”

The solution:

Jean began searching around to see if there was any solution to this type of issue. That’s when she discovered VTS. They rolled out VTS Landlord Standard, integrated with the rest of their systems, and began managing their leasing and asset management processes all within the platform.

The results:

“VTS has completely changed how we report,” said Jean. “I used to spend 5-6 hours a week to prepare the reports or to answer questions. Now I can do it with just the click of a button.” 

She added, “Since each leasing agent is responsible for inputting their activity into VTS, I’m confident everything’s in the platform.” This has made everything run smoother and the “inter-team communication on deals is much easier. That’s what I really love - working smarter, not harder,” she said.

In addition to saving time and centralizing all the data, the VTS platform is helping Merritt continue to deliver on one of its core competitive differentiators: tenant relationships.

“Merritt is very serious about tenant retention,” said Jean. “I know a lot of firms probably say that, but our renewal rate is very high and having long-term relationships with our tenants is very important to us.” She added, “We even have some tenants from the late ‘70s that are still with us.”  

VTS has helped Merritt “maintain great relationships with our tenants,” said Jean. “We have a better sense of what’s happening in our portfolio and we are generally more responsive. We can start on that renewal a little quicker since we have all the right data. Or, if we stop into the office, we can track all their details on our phone.”

Find out what VTS can do for you

Learn more

See VTS in Action


Tell us about yourself and we’ll be in touch!