Executing Deals 59% Faster with the Power of Digital Marketing and Leasing

Multiple sources and vendors for marketing content

Before VTS Market, Carr Properties didn’t have a single source of truth for their marketing content. With space collateral stored in multiple locations, like individual team members’ desktops, the team struggled to quickly locate the collateral they needed. This created delays when getting new availabilities to the market, increasing downtime on those spaces.

Inefficient deal flow

Without a single place to house all marketing collateral, Carr Properties found it difficult to maintain continuity across teams and deliver a seamless experience from beginning to end. Delays in information made it difficult to maintain clear oversight over leasing flows. Furthermore, Carr Properties needed a way to communicate with the broker market and end-user market — beyond tenant reps — in order to gain a wider reach and facilitate higher-quality interactions.

Visibility into marketing performance

Carr Properties didn’t have real-time insight into how their marketing efforts were performing, and also struggled to differentiate performance across specific channels. Without these insights, the team couldn’t optimize those marketing strategies or double-down on the tactics that work. And as they generated interest that transformed into deal inquiries and in-person tours, Carr Properties needed those activities to tie into their existing system of record so they could be tracked and reviewed.

A single source of truth

With VTS Market, Carr Properties has digitized and centralized most of their space marketing and digital collateral into a single platform, and one source of truth. Teams now have everything they need in one place to bring new spaces to market faster while showcasing the information tenant reps and tenants want. This includes virtual tours, photos, 3D space renderings, digital floor plans, and landlord-verified information for each space — all produced by the VTS team.

Faster deals

By using VTS, Carr Properties now has the platform and workflows they need to capture tenant demand sooner and move leasing conversations forward faster. Real-time updates and automation mean the team can instantly access all the deal, tenant, and space information they need — and trust that it’s accurate. The team now has the insight they need to properly track activity, prepare financial analyses to present to leadership, and better interpret their data into actionable, strategic solutions.

Real-time insight into marketing and leasing performance

The VTS Market platform helps Carr Properties capture, track, and quantify their tenant interest to see how they’re driving demand, converting these inquiries into in-person tours, and ultimately closing deals. In fact, they’ve received over 400 inquiries and other high-quality listing interactions in the past month alone. They also have real-time insight into marketing performance by channel to ensure they’re optimizing activities and course-correcting strategies as needed. From one analytics dashboard, team members can see how many times a space listing has been shared, a video has been played, or a photo has been viewed — and from which marketing channel that engagement came from.