Global proptech leader is acquiring top retail software platform
New York, NY — October 16, 2019 – VTS, the commercial real estate industry’s leading leasing and asset management platform, today announced that the company has entered into an agreement to acquire PropertyCapsule, the leading marketing automation and prospecting software used by more than 50% of the top 100 retail landlords in North America. As part of the acquisition, Thomas Byrne, CEO of PropertyCapsule and former President and COO of LoopNet, will join the VTS team in the newly created position of General Manager, Retail Products and Data, where he will oversee the strategic direction and delivery of VTS’ retail product offerings.
“The PropertyCapsule team has done an amazing job creating a best-in-class, innovative
marketing and prospecting platform for leading retail landlords and brokerages and I’m thrilled to welcome them to the VTS family,” said Nick Romito, CEO and co-founder of VTS. “VTS is investing heavily in the retail sector and the combination of PropertyCapsule’s strong market traction and the deep experience of the team made this acquisition an obvious decision.”
PropertyCapsule is used by leasing and marketing professionals at top landlord and brokerage organizations to manage and market retail assets. VTS’ acquisition of PropertyCapsule will enable VTS to offer the most comprehensive leasing management solution for retail landlords, enabling them to impress top prospects and reduce the time from prospecting to store opening. PropertyCapsule helps landlords:
- Generate leads through custom-built property search and listing pages
- Automatically build professional marketing materials, customized site plans, and interactive maps inclusive of trade area demographics and center details
- Easily create property collections or detailed tour books personalized for each prospect
- Follow up automatically and share marked-up site plans with prospects
- Identify opportunistic locations with a sophisticated mapping and data platform
“We couldn’t be more excited to join the VTS family and continue to build the most powerful solutions for retail landlords,” said Thomas Byrne, CEO of PropertyCapsule and new General Manager, Retail Markets and Data at VTS. “Joining forces with VTS puts us in a position to accelerate growth and continue to deliver software that helps retail owners and brokers market and lease their centers to the changing demand in the market.”
"We’ve been fans of Thomas and the PropertyCapsule team for a long time," said Ryan Masiello, co-founder and Chief Strategy Officer, VTS. "There's no doubt that having them join the VTS family will be of tremendous value to our retail clients."
VTS will be showcasing PropertyCapsule at the upcoming ICSC New York Deal Making Conference in New York City on Dec 10 - 12. For more information on PropertyCapsule, visit www.propertycapsule.com. For more information on VTS, visit www.vts.com.
VTS is commercial real estate’s leading leasing, marketing and asset management platform where the industry comes to make deals happen and real-time data come to life. VTS is powered by the largest single source data network in the industry, which delivers real-time data and insights that fuel faster, more informed decision making and connections throughout the deal lifecycle. Our MarketView™ offering, the industry’s first market benchmarking product, and VTS Market and Marketplace, the industry’s first integrated online marketing solution, gives landlords, brokers, and tenants unparalleled visibility into real-time market information and the direct connectivity to execute deals with greater speed and intelligence at every point in the planning, marketing, leasing, and asset management cycle.
More than 60% of Class A commercial space in the US and 12B square feet of commercial real estate globally is managed on the VTS platform. Our user base includes over 45,000 CRE professionals including respected industry leaders like Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, Boston Properties, Oxford Properties, JLL, and CBRE. To learn more about VTS, and to see our open roles, visit www.vts.com.