NEW YORK — July 19th, 2021 – VTS, the commercial real estate industry’s leading leasing, marketing, and asset management technology platform, today announced that VTS Activate (formerly known as Rise Buildings) has become the most adopted tenant experience technology in proptech. As of July 1, 2021, over 300 million square feet in 161 cities and over 500 buildings worldwide are managed on VTS Activate.
Premier landlords have been incredibly enthusiastic over VTS Activate, including RXR, Starwood, Hines, Crown Realty Partners, and Beacon Capital, who have all signed on to adopt the technology. VTS Activate will expand VTS’ existing market-leading offerings for landlords, and is the next step in VTS’ continuing effort to ensure landlords have best-in-class technology needed to operate as efficiently as possible, while also creating the best environment for tenants as they return to the office during the COVID-19 recovery, and for years to come.
“We are incredibly grateful for the partnership from top landlords as they have vaulted VTS Activate to the top position in the burgeoning tenant experience market”, said Nick Romito, CEO, VTS. “VTS Activate empowers tenants to interface with their office space digitally, giving them a ‘remote control’ for the office in a truly integrated way”.
VTS Activate is the most complete tenant experience offering on the market – providing tenants, building operators, and visitors with an immersive, tech-enabled experience when interacting with their building. The power of VTS Activate doesn’t stop at tenant experience, as part of the larger VTS platform suite, landlords are able to see the rate in which tenants are coming back to the market and how it compares to their occupancy trends, while also marketing your new space to existing tenants quickly once it's available. With the addition of VTS Activate, VTS now enables landlord teams to collaborate and build out their asset strategy with an entirely new set of data.
"VTS Activate enables landlords to provide a safer environment for their tenants through the ease and convenience of technology", says Michelle Nanni - General Manager, Hines. "Integration is key in this type of environment, at Hines we wanted a solution that could be utilized across our portfolio and address the unique needs of our tenants and best serve them. At this time VTS Activate has the ultimate offering to provide the overall best experience for our tenant engagement app.”
VTS Activate sees typical occupier engagement of over 95 percent, which enables entire asset teams to accurately assess for the first time how they and the building are performing for their Tenants. “If you can’t measure it, you can’t improve it” and for the first time landlords can measure how they’re doing and be agile in how they service the most important person in their ecosystem, their customers.
With over 30 integrations to partners across the property technology spectrum, VTS Activate provides the most in-depth level of integration across the entire building. VTS’ patented beacon technology makes VTS Activate the only tenant experience solution that can provide information about where occupants spend the most time throughout the asset, helping landlords to improve and measure their capital improvements strategy. And real-time polls, surveys, and mobile service requests are among the ways VTS Activate can assist in obtaining feedback directly from occupants on their experience in the space.
Tenant experience continues to be a highly in-demand service in commercial real estate, and as the world emerges from the COVID-19 pandemic, it proves to be more timely than ever. According to data from a recent survey commissioned by VTS, 81 percent of respondents said they’re actively evaluating a tenant experience platform, while 74 percent of those surveyed said they plan to have a tenant experience service in-place by the end of 2022 or sooner.
“Although demand has begun to return to the market post-pandemic, we’re still significantly off of our pre-pandemic high, and over the next few years, attracting the right kind of tenants to spaces and retaining them will be of the utmost importance for landlords”, said Romito. “In a renewals market, this kind of superior tenant experience not only incentivizes people to be in the office, but motivates them. Post-pandemic, we’ve already seen this shift from a ‘nice to have’ to a ‘must-have’. This technology is quickly becoming an integral part of the standard environment tenants expect from their landlords”.
For more information on VTS Activate, visit vts.com/vts-activate. For more information on VTS, visit vts.com
###
About VTS
VTS is commercial real estate’s leading leasing, marketing, asset management, and tenant experience platform where the industry comes to make deals happen and real-time data comes to life. The VTS Platform captures the largest first-party data source in the industry, which delivers real-time insights that fuel faster, more informed decision making and connections throughout the deal and asset lifecycle. VTS Data, the industry’s only forward-looking market dataset, and VTS Market and Marketplace, the industry’s first integrated online marketing solution, give landlords, brokers, and tenants unparalleled visibility into real-time market information and the direct connectivity to execute deals with greater speed and intelligence at every point in the planning, marketing, leasing, and asset management cycle. VTS Activate is the industry’s most comprehensive tenant experience solution, offering occupiers, building operators, and visitors an immersive, tech-enabled experience.
More than 60% of Class A office space in the US and 12B square feet of office, retail, and industrial real estate globally is managed on the VTS platform. VTS’ user base includes over 45,000 CRE professionals including respected industry leaders like Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, Boston Properties, Oxford Properties, JLL, and CBRE. To learn more about VTS, and to see our open roles, visit vts.com.
Back To News And Press Releases
VTS Resources
Customer Success Stories
Hear the most proactive, forward-thinking executives who use commercial real estate software to increase their ROI speak about their partnership with VTS.
VTS Blog
Dive into our library of industry insights, Q&As, and more.