This Q&A series is your glimpse into how successful CRE firms are using the leading leasing, marketing, asset management, and tenant experience platform to level up their business.
Meet Tim Whitebread, Director of Leasing at Carr Properties. We chatted with Tim to learn how the firm has evolved its digital content and the technology at the core of that transformation.
1. What type of assets do you own and in which markets?
"We own centrally located, Class A office buildings in dynamic office markets like Washington DC and Boston, Massachusetts. We also recently expanded into Austin, Texas with the purchase of 100 Congress Avenue."
2. What would you say your company’s approach to technology is?
"We’re pretty advanced from a technology perspective. We actually have a full technology team that handles everything in-house. We’re definitely not falling behind the curve, but even still, implementing VTS Market has certainly taken us to the next level."
Solving the "Folder Fatigue" and Distribution Dilemma
3. What made you initially start looking for a CRE marketing platform?
"We were looking for an all-encompassing database for our media and content that we could access and distribute easily. Before VTS Market, our content was stored in numerous folders and different drives, making it incredibly difficult to locate information.
Sharing content with brokers and end-users came with limitations. Emails with large files attached would bounce, making the process tedious. Additionally, bringing spaces to market took ages due to the back-and-forth between teams during content production."
Why VTS Market Was the Clear Choice
4. What made you ultimately decide to move forward with VTS Market?
"The VTS platform is truly all-encompassing. Adding VTS Market brought our leasing process full circle. We were already using VTS Lease to track prospects, proposals, and touring activities; we wanted that same level of insight to better understand the effectiveness of our marketing tactics, and VTS Market delivered on that."
5. How has the addition of VTS Market solved these issues?
"Before VTS Market, we followed 'standard' marketing procedures without a way to measure them. Now, we have an analytical perspective that allows us to measure success and double down on what’s working.
I can share our listings with three clicks of a button. In a post-pandemic world, many prospects won’t tour in person without seeing virtual content first, so having those materials readily available has resulted in significantly more in-person tours. VTS also shoots content faster than any group we used previously, helping us deliver buildings to the market in no time."
Personal Impact and Business Value
6. How are you personally using the VTS Platform in your day-to-day role?
"I use VTS every day. When I’m sharing a space, VTS Market is my go-to source. It’s easy for me because all the information is there, and it’s easy for the end-user for the same reason."
7. How is VTS Market driving value for your business?
"It’s saving us time, saving us money, and making our jobs easier. The data we extract helps guide our decision-making; we’ve made adjustments to our marketing and leasing strategies using the data we’ve pulled. Furthermore, the team at VTS Market has been phenomenal and highly responsive."
Learn more about how Carr Properties executes deals 59% faster here.
FAQs
1. How does VTS Market bridge the gap between digital content and physical tours?
As Tim Whitebread noted, the modern prospect often refuses to visit a building without first viewing virtual materials. By hosting high-quality digital content on VTS Market, Carr Properties has seen a direct increase in the number of in-person tours generated.
2. What is the benefit of integrating VTS Market with VTS Lease?
It brings the leasing process "full circle." By combining the two, firms can see the direct correlation between specific marketing tactics (VTS Market) and real-world results like proposals and touring activity (VTS Lease).
3. How does the platform solve the problem of "large file" email bounces?
Instead of attaching heavy video files or high-res images to an email, VTS Market allows leasing directors to share all-encompassing listing links in just three clicks. This ensures the recipient gets all the info they need without the technical friction of bounced emails.
Learn more about how Carr Properties executes deals 59% faster here.
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