Creative Ways Customers Are Driving Tenant Engagement

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Eric Thum
Head of Marketing, VTS

One of our most innovative customers recently hosted a silent art auction and pop-up event powered entirely by VTS Activate’s no-code builder. By showcasing pieces digitally before the physical event, they built anticipation and streamlined the purchasing process.

  • Silent Art Auction: Each physical piece in the lobby featured a QR code. Scanning the code provided the artist’s bio and allowed tenants to place bids in-app. Admins monitored the highest bidders in real-time and announced winners via push notifications.
  • Art Pop-up: For a multi-artist gallery event, the client set up an in-app "storefront" for each creator. This allowed tenants to explore collections and securely purchase art without ever leaving the branded building app.

Keep Tenants Engaged and on Their Toes

Gamification is a proven strategy for driving daily app opens. Our customers frequently use the content builder to launch imaginative interactions:

  • Photo Contests: Whether it’s a seasonal pumpkin carving contest or a "view from my desk" challenge, users can upload photos directly to the app for the community to vote on.
  • Raffles: This is an excellent strategy for app adoption events. One client offered a high-value prize to anyone who downloaded and signed into the app during launch week, pulling the winner list directly from the admin portal.
  • Scavenger Hunts & Trivia: Encourage tenants to explore the property by hiding clues throughout the building or asking trivia questions about the building's history. Responses are submitted in-app, and winners are highlighted in the community feed.

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Make Anything Bookable: Elevating Hospitality

Anything feels like a luxury amenity when it is easy to reserve. Giving tenants "click-of-a-button" access to services saves them time and elevates their perception of the building.

  • Fitness & No-Show Policies: Clients use Activate to manage gym class capacity. One even implemented a "no-show" policy using QR code check-ins, ensuring that waitlisted tenants could fill spots when recurring attendees didn't show up.
  • Reservable Umbrellas: Looking for a simple way to add a hospitality touch? One customer made building umbrellas reservable in-app—a small but highly appreciated convenience on rainy days.
  • Wellness Initiatives: From 15-minute chair massages to meditation slots, Activate’s reservation feature allows tenants to book wellness time as easily as they would a conference room.

Support Your Retailers and Local Community

Building a community extends beyond the lobby walls. Our customers use the content builder to strengthen ties with the surrounding neighborhood:

  • Retail Spotlights: Highlight on-site retailers by sharing exclusive "tenant-only" perks or discounts, driving foot traffic to your building’s vendors.
  • Local Artist Support: Beyond auctions, some clients use the app to feature local creators, providing links to their external shops or upcoming shows.
  • Charity Programs: Use in-app posts to organize school supply drives, food bank donations, or fundraising efforts, making it easy for tenants to see the collective impact of their building community.

The Power of Customizable Engagement

These examples show that VTS Activate isn't just a tool for opening doors—it’s a platform for building a culture. By leveraging a no-code builder, property teams can act like hospitality managers, reacting in real-time to tenant needs and local opportunities.

Explore all the ways to engage your tenants with VTS Activate.

FAQs

1. Do I need coding skills to create an art auction or scavenger hunt?

No. Everything mentioned above was built using the VTS Activate No-Code Content Builder. It uses a "drag-and-drop" style interface that allows property managers to create complex interactive experiences without any technical background.

2. How do QR codes enhance the physical building experience?

QR codes act as the bridge between the physical asset and the digital app. By placing them on signage, art pieces, or at the gym, you allow tenants to "interact" with the building—placing bids, checking in for classes, or entering contests instantly.

3. Can the app handle payments for retail or events?

Yes. As seen in the art pop-up example, the platform can be configured to allow tenants to explore items and complete purchases or pay for services (like massages or classes) directly within the app experience.

Eric Thum

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