EQ Office’s Lisa Picard Talks Data, Tenant-Centricity & “Unlearning”

Fitz Fitzgerald
Fitz Fitzgerald
Former Employee, VTS

Lisa Picard, President and CEO of EQ Office, shared the stage with VTS CPO Brandon Weber for a fireside chat at VTS Accelerate, our global user conference that brought together over 400 commercial real estate leasing and asset management executives.

Chicago-based EQ Office, one of the largest commercial real estate firms in the country, has roughly 50 million square feet of Class A office space in its portfolio and continues to push the needle in terms of its offerings. The company, formerly Equity Office Properties, launched a new identity in June and is evolving its strategy to reflect the changing workplace needs of tenants.

As commercial real estate pivots from a property-focused industry towards a tenant-centric one, Lisa and EQ Office are continually innovating to provide new spaces, amenities, and experiences that will attract the best talent and lead the changes happening in workspaces.

Watch the video below to see Lisa and Brandon’s fireside chat in full – highlights include:

  • Lisa’s observations on the market, including major macro trends, customer and supplier tensions, and the biggest changes in the industry
  • How EQ Office is proactively navigating the shift to a tenant-centric industry
  • Lisa's opinion on the emerging flex market
  • Lisa's thoughts on the transformative power of data, including how VTS MarketView™ will push the industry forward
  • Why "unlearning" (or challenging old assumptions) is critical for staying competitive

Watch now:

Fitz Fitzgerald
Former Employee | VTS
Fitz Fitzgerald
Fitz Fitzgerald is a former member of the VTS team. Subscribe to the VTS blog: https://blog.vts.com/

Learn how the world’s leading landlords and brokers use VTS to drive revenue.

Join 10,000+ leasing and asset management professionals who are receiving the best insights in their inbox every week.

Thank you for subscribing!

Get started with our favorite eBook:

The Modern CRE Firm’s Guide to Leasing & Asset Management

Not usingVTSyet?

Sign up for a Free Demo

Walk-thru the features of VTS 3 and see how you can transform your leasing and asset management process.

Thank you for your demo request.

We’ll be in touch with you shortly.
In the meantime, take a peek at our customer stories.

Learn how best-in-class firms accelerated their portfolios with VTS
Learn more