Bolstering Your Online Presence: Why Building Websites Are a Must-Have for Your Portfolio
The leasing journey begins long before the first in-person tour. VTS Data has uncovered that tenants start interacting with marketing materials as early as 90-120 days before they begin touring buildings. Because of this, the importance of establishing and elevating an effective online presence for your buildings and portfolio has never been more important.
Riding the Digital Wave with VTS 4
The leasing process has changed, and we now know that tenants do much of their work upfront online when looking for office space. If landlords fail to keep up with this shift in tenant behavior, they risk missing opportunities to attract and win the best tenants.
VTS 4 enables landlords to identify prospective tenants in real-time as they engage with listings, whether through websites built by VTS, virtual tour books, or digital ads powered by VTS.
Build Robust Building Websites with VTS 4
VTS 4 powers building websites that can be fully customized to maintain brand consistency and ensure the accuracy of your listings. With SEO-optimized pages that rank at the top of search results on Google, your listings become easily discoverable, keeping available spaces top of mind for quality tenants. High-quality, professional, on-demand virtual tours and space photography help bring your spaces to market faster and with more appeal.
VTS 4 has also transformed the way you understand tenant interactions by surfacing touchpoints of engagement with your collateral throughout the leasing process. Additionally, VTS 4 offers advanced insights into tenant interactions, surfacing key data about those interested in your spaces. This allows landlords to identify and gauge tenant interest pre-inquiry and at every deal stage, creating a strong, consistent online presence primed for effectiveness.
The Benefits of Embracing VTS 4 for Building Websites
- Access top-tier digital content: Bring your spaces to market faster with professional-grade, on-demand virtual tours and space photography to promote your listings online.
- Increase the visibility of your buildings and listings: Make it easy for tenants to find you through Search Engine Optimized and integrated building websites and listing pages.
- Gain a competitive edge pre and post-tour: Uncover which tenants are interested in your spaces 90-120 days before they begin touring buildings by tracking how they engage with your listings and following that engagement throughout the leasing journey.
VTS Building Websites Are a Game-Changer
Today’s tenants demand a dynamic online presence that caters to their evolving needs. By embracing VTS 4 and its building website capabilities, landlords can elevate their portfolio visibility and empower their leasing and marketing strategies with invaluable insights. Digital transformation is no longer an option but a strategic imperative for commercial real estate professionals in the digital age.
Stop missing opportunities and start prospecting aggressively with VTS 4.
